You might have heard this term tossed around: “SEO.” SEO stands for “search engine optimization,” or “search engine optimized,” and what it means to you and your business is invaluable. Why?
Without SEO, the search engines don’t see you
SEO copywriting services give you the means to be seen by the search engines. They do that by providing search engine optimized copy for your website, as well as directory articles, blog posts, and other content related to your business. With SEO content, you can almost effortlessly market your goods and services throughout the Internet. The more search engine optimized content you have distributed throughout the Internet, the more back links you have to your website; the more back links you have to your website, the more the search engines see you. When people go to a particular search engine and type in keywords relevant to your website, your site results will come up higher in search engine rankings and may also have more results throughout those rankings, again giving you greater visibility.
But be careful
There’s a word of caution in regard to SEO copywriting, though. In years past, people could simply do what’s called “keyword stuffing,” meaning that they could simply stick gibberish up on their websites and place keywords hither and yon throughout that text. Because the search engines were not particularly sophisticated at that point, doing so often gave websites that weren’t even legitimate lots of traffic and lots of money.
You need the right keyword density
These days, search engines are really savvy. The content you write has to be peppered with just the right amount of keywords, with current percentages at about 1.5% keyword density. That means that for every 100 words in a particular piece of text, 1.5 of those words can be a keyword/keyword phrase.
The content you write has to be interesting and informative
In addition, that content has to be interesting and informative, truly valuable to prospective clients. You can’t just write anything as you might have been able to in years past and stick it up on your website, thinking that it will garner you traffic and therefore clients.
The copy has to be “clean”
A final important note about professional SEO copy is that it has to be clean. There should be no grammatical errors, spelling errors, etc. Professional search engine optimized copywriting services know how to provide this content; when you turn your copywriting needs over to a professional SEO service, you can be sure the content you’re going to get will attract traffic and interested prospective customers. With that, those prospective customers are much more likely to become actual customers.
